The purpose of this document is to share company values and working culture.
⏰Last updated: November 17th, 2018.
People spend most of their lifetime in the same office with the same people. andCards teaches people they can work from anywhere, be free from office hierarchy and walls.
💡 andCards is about emotions and experience of freedom to choose a lifestyle you want.
To be free from societal norms, prejudgements, superstitions, and limitations, we need to foster creativity, unlimited thinking, and challenge spirit. We form a whole new worldview where the progress is achieved through a creative freedom of highly educated intelligent minds. This new generation of outside-the-box thinkers must be free from routine and focus on creation. To be free from routine, we must organize our living and workspace to adapt to our needs, to be self-managing and time-saving. This is where andCards comes in — with intelligent software we make workspaces distraction-free and adapt to the way you want.
🚀Creative — we encourage innovation, experiment, risk, by allowing every team member to participate. Each team member can receive a personal project and supervise its development from concept to release.
👼Transparent — we are honest with our customers and ourselves about successes and failures, and ready to acknowledge weaknesses and move forward. Read more about how we work with customers.
🚄Fast — we move quickly towards achieving our goals and make decisions fast.
✊Responsible — we take responsibility for our actions, decisions, mistakes, bugs, and everything in between.
😍Unifying — as we serve our products across continents and diverse cultures, we unite people around positive emotions and ideas, not divide them with stereotypes.
Igor & Rostyslav were tired of working in a walled office for many years. To be free from walls and work anywhere, they found Oleksandr and started working on a side project. After a period of experimentation, trials and errors, the founders decided to join the coworking movement and built andCards. A bit later, Mariia, Mykola, Taras and Yeji have joined andCards to build a freer world.
Why are we called "andCards?" We strive to make our design simple, clean, minimal and use a visual metaphor of cards to present information in a compact way. No doubt, we want to help you find your joker card 🃏 to beat stereotypes and live a lifestyle you want.
We have two main products: Spaces and Suite. Each product has distinct consumers, emotions we share and goals we strive to achieve.
|Headline||Find workspace you want||Build workspace you want|
|Who is it for||Creators, freelancers, entrepreneurs, digital nomads||Coworking space owners and managers|
|Values||Freedom to work anywhere, free from office, work and travel||Unmanned coworking space through automation with IoT and AI, minimize labor cost|
Our goal is to enable an unmanned and self-service workspace, invisibly powered by our software that adapts to how people behave and use the space.
Rise of the machines! Sounds like a Terminator story.
Well, not really. andCards is joining other companies to build a highly efficient automated space to let people enjoy more creative business.
|Smart Home||Self-driving Cars||Unmanned Store||Self-service Workspace|
How to achieve a fully automated workspace?
We at andCards focus on 3 key areas:
🕑 Bookings — booking software system + access and presence control with IoT
💰 Payments — payment system through partnership with Paymentwall
👥 Community — integrating intelligent suggestions and natural interactions
How to adapt software to irrational human behavior?
That's what makes andCards different from all other coworking software. Our ultimate goal is to use advanced software techniques and algorithms to invisibly help coworking space residents and managers get the most out of their workspace. We don't want to be a coworking software, but rather an intelligent coworking space assistant that helps people be productive and not waste time on routines.
We developed a unique andCards brand identity that is composed of several elements:
All brand elements are public and downloadable on Lingo. Make sure to apply them accurately and consistently to transcend our brand principles.
We strive to build our team and work based on the following values:
Transparency. No secrets or hidden agenda inside the team.
Customer Inside. We think like our customers, and focus on solving their problems.
Design Thinking. When we build our product, we consider a wider experience: from the moment customer get in touch with it to the moment customer stops using it.
Mistakes Are Good. A great way to learn is from own mistakes. Try and experiment, and if it didn't work as expected, analyze the reason for failure and become stronger and more knowledgeable.
Language. English (U.S.) is official language for all andCards internal written and verbal communications. One-on-one internal written communications are also in English, because sometimes it's necessary to forward a conversation. Use of another language is only allowed in the following cases:
We use a variety of software tools and services to work. When you sign up for team services, make sure to include:
Google account is for team productivity. We use it mainly for:
Themeon toolbar →
Import themeat the bottom of sidebar → search for
Slack is our main communication tool. Join it using your G Suite account and fill in details in your profile. Tips to get the most out of Slack:
Trello is our core project management tool. Here are some tips on how we use it:
We use modern JS version and following development tools to build our products:
|Tool||Who has access||Admin|
|AWS||Developers||Rostyslav Khanas, Oleksandr Prokhorov|
|Google Play Store||Developers||Rostyslav Khanas|
|App Store Connect||Developers||Rostyslav Khanas|
Marketing efforts focus on popularizing our brand values, lifestyle and how our products could enable a happier life. Sales process is designed to create value for customers through andCards products, and in return get a transaction.
|Tool||Who has access||Admin|
|HubSpot CRM||Sales||Igor Dzhebyan|
|Google Analytics||Everyone||Igor Dzhebyan, Rostyslav Khanas|
|Moz||Marketing, Sales||Rostyslav Khanas|
|Instagram (English, Korean)||Communications||Taras Chervinka, Yeji Sim|
|Kakao Plus Friends||Communications||Yeji Sim|
|Naver Post & Naver Blogs||Communications||Yeji Sim|
|Medium Blog||Communications||Igor Dzhebyan|
Our prospective customers go through various milestones as they find out and consider andCards products. To track these milestones, we classify customer progress into four levels:
Prospect → Lead → Opportunity → Customer
Normally we approach all deals in the following steps:
|Stage||Level||Win Probability||What to Do|
|Introduction Made||Prospect||10%||Make a discovery call/email with prospects to determine if there is opportunity for business.Schedule a meeting if there is an opportunity to pursue.|
|Demo Scheduled/Held||Prospect||30%||Discover as much information about prospect as possible (residents, rooms, existing systems, plans, etc.)Share our company values.Show a demo at a meeting and offer a trial period.|
|Trial Deployed||Lead||40%||Prepare and deploy a trial.Ensure trial is activated and fully used.Schedule additional meetings to go through trial (optional)|
|Trial (1+ Week)||Lead||50%||Confirm trial success.Schedule a meeting with a decision-maker to discuss results of a trial.|
|Decision-Maker Bought In||Opportunity||80%||Prepare and send a contract.Agree on business terms and pricing.|
|Contract Signed||Opportunity||90%||Prepare and send electronic tax invoice.Ensure the payment is received.|
|Payment Made||Customer||Won||Schedule an education meeting with staff.Print and distribute workspace tag labels.|
|Closed Lost||-||Lost||Collect as much information as possible why customer decided not to choose andCards.|
Records for each stage are created on HubSpot. Make sure to:
Everybody wants to improve wellbeing, to grow professionally and to realize personal goals. At the same time, we should be mindful of our company's health and growth. Personal welfare should be balanced with team achievements, and reflect the company situation. To promote transparency and honesty in andCards, and to explain you about your benefits, welfare and future opportunities, we designed this employee compensation system.
We care about you and want to give you stable employment with encouraging and reasonable compensation. To get started, you will sign a 1-year employment contract (sometimes called "service supply agreement.") Think of the contract between andCards and you as a win-win partnership in which you together with other team members put all energy towards achieving company goals, and receive a portion of company wealth in return.
The overall formula for calculating your personal compensation is as follows:
the base +
loyalty bonus +
performance bonus +
profit sharing bonus
Below, we explain each variable in detail.
This is your basic monthly income. The amount depends on: (a) a number of years of relevant work experience, and (b) industry-specific income level in your country. This is a current base compensation table:
|Years of Work Experience||🇺🇦 Software Engineering||🇺🇦 Quality Assurance||🇺🇦 Marketing||🇰🇷 Business Development|
All figures are in Korean Won, and on average ₩1,100 = $1. Ukraine is after taxes, while Korea is before taxes. When converting, we rounded up to your advantage. The base compensation is updated once a year by the board of directors, with data from public sources (for example, DOU.ua or JobKorea).
The longer you work for Cards, the more you earn. The formula for calculating your monthly loyalty bonus is simple:
monthly base ∗
years at andCards ∗
% loyalty rate
Currently, the loyalty rate is 3%. For example, if you're an engineer who worked at Cards for 6 years, your monthly loyalty bonus will be:
3,000,000 ∗ 6 ∗ 3% = 540,000
The loyalty bonus is given every month together with your compensation transfer during active contract. The rate is determined by the board of directors, and can be increased or decreased depending on company situation.
Your performance matters. If you work hard, and achieve good results, we will recognize your achievements with a monthly performance bonus. The amount is as follows:
|Bronze 🥉||-||All personal tasks and goals achieved successfully|
|Silver 🥈||+10%||You excelled at your tasks and overachieved all goals|
|Gold 🥇||+20%||Your results are breathtaking and deserve to be celebrated company-wide|
The specific personal tasks and goals are set with each of you individually during an interview with your supervisor. The supervisor will also assess your performance within the term specified in your contract, and inform the grade to you and finance manager.
This performance bonus is given every month together with your compensation transfer during active contract. The rate is determined by the board of directors, and can be increased or decreased depending on company situation.
How well you work in a team and your efforts towards overall company success will also impact your compensation. Your interaction with others, the synergies you create, help our company become more efficient, and earn more profits. Here's the formula:
% of company profits /
total employees =
your profit sharing bonus
Currently, we set the total budget for team performance bonus as 5% of total profits. For example, if our company has 7 employees and we make pure profit of ₩140,000,000, then each employee can receive 140,000,000∗5%/7=1,000,000 won.
The percentage of total profits is determined by the board of directors, and depends on actual profits. Obviously, if we have no profits, then your bonus is equal to zero. In essence, the profits are total revenues minus total expenses. If we want to maximize the team bonus, we should all strive to decrease unnecessary company expenses and contribute to increasing sales revenue.
Our company lives on a different calendar called a "fiscal year," which in Korea is similar to a regular calendar year. Each company sets a fiscal year end — a day when our profits for past year are calculated. The profit sharing bonus is given once on a fiscal year end day. Note that in order to receive profit sharing bonus, you need to work for Cards for at least 6 months before the fiscal year end day, and have an active contract as of the fiscal year end day. If you breach your employment contract, or terminate it before it ends, you will not receive this bonus.
Here's an example for software engineer who worked for Cards for 4 years after graduating a university. Every month, the engineer will receive base + loyalty + performance compensation. The compensation following the fiscal year end will include profit sharing bonus. Assuming individual performance as silver grade and company's total profits of ₩140,000,000, the compensation would be:
2,100,000 + (2,100,000 ∗ 3% ∗ 4) + (2,100,000 ∗ 10%) = 2,562,000 (monthly) + 1,000,000 (once)
The benefits of working with andCards do not stop at your monthly compensation. We want to share with you the company itself. If you want to participate in ESOP ("Employee Share Ownership Plan"), you will get an option to purchase company stock at a fixed (and usually very low) price. Once our company increases its value, a few years later you can sell this stock with a huge profit margin. Reach out to Igor for information on shares outstanding and the most recent valuations.
Maintaining a good work/life balance is essential to a happy life. We generously give days off allowances and encourage everyone to take a time off. Taking some rest and refreshing minds helps to recharge batteries and come back to work more prepared than ever!
_________from YYYY-MM-DD to YYYY-MM-DD, please contact @_____ for assistanceand update your Google calendar with
out of officehours. If you are dealing with customers or provide emergency response, you must make sure that requests are being forwarded to a person who steps in during your absence.
Usually the number of paid day off depends on country, but we offer at least 18 paid days off to all employees regardless of where they live, accrued annually from January 1st to December 31st. Country of residence official holidays are also observed.
We encourage you to work remotely from a coworking space. Every team member has unlimited remote hours. Make sure you have a reliable internet connection capable of a Google Meet video call and a distraction-free environment.
We are against all forms of harassment based on gender, age, nationality, sexual orientation, race, social status, and any other factor. If you feel like you've been discriminated or witnessed discrimination, contact culture manager Yeji to investigate it.