Top 5 Coworking Podcasts for Everyday Listen (+ Audio Marketing Tips)
Everybody knows what is a podcast. It is an episodic series of digital audio or video files a user can download to listen. You can subscribe to the podcast to receive the digital files once they are uploaded.
Podcasts are popular, nearly 50% of people in the USA listen to podcasts regularly. According to Edison Research men are more likely to listen to podcasts than women with 36 and 29 percent accordingly.
Most of the podcast listeners — 40% are people age from 12 to 54.
We are sure that podcasts are popular among the coworking community as well. What are your top podcasts? Do you listen to them just for fun or for education/inspiration? This article features the best coworking podcasts to match your business, motivational, educational, and entertainment needs. Are you thrilled? You will be able to check them all in a moment.
By the way, do you use podcasting to promote your coworking business?
Benefits of Podcasting for Promotion of Your Coworking Business
You probably know that podcasting is an efficient marketing tool. Businesses actively use podcasts to improve their authority, recognition, and revenue. Podcasts have replaced radio on mobile devices. Overall smartphone usage is one of the factors why podcasts experience explosive growth these days. Below we are going to recap key benefits podcasting can bring your coworking business.
Niche Business Podcasts as an Alternative to Videos
Video marketing can work wonders for marketing of your coworking space. However, not every video is suitable for the purpose. An amateur video of poor quality can even harm the reputation. So, if you don't know much about shooting and processing videos, it's better to opt for something simpler.
By the way, video production requires at least semi-professional equipment which is not that affordable for most coworkings. You need to consider too many aspects that may go wrong when you shoot a video. They are — lighting, sound, background and so on. If it's too challenging even think about it, try to switch to podcasts.
Reach New Audience with Coworking Podcasts Online
Releasing regular podcasts online helps to reach out to the new audiences and discover new opportunities for business growth. Build relationships with prospective customers. They will subscribe to your podcast series and regularly listen to them. You are likely to keep your audience as long as the audio series continues.
The fans of your podcasts may share their impressions with friends, which will enormously expand your reach. This is a good way to quickly generate traffic to your online coworking resource.
Establish Trusted Relationships with Your Listeners
A podcast is a one-side medium, still, it helps to build friendly relationships with the listeners. People get the feeling that they know the person speaking on the podcast. The audience listens to the podcast when they have something in common with the speaker and are interested in the service he/she is representing.
This is a kind of interaction that helps to build trust. You involve listeners in the community and encourage them to be associated with the brand. This surely leads to conversion boost. People are more willing to use the service provided by a friend than a complete stranger.
How to Create a Coworking Podcast
Please don't worry, there are no long lists here. Not too many steps are associated with creating a coworking podcast. Necessary equipment is affordable and easily available. For creating your viral coworking podcast you only need a microphone of decent quality and headphones. The software for editing is simple and available for free.
Additionally, you need a reliable WIFI connection to upload audio files on your web page and a corporate email to send them to your audience.
As soon as your podcast is ready you need to get maximum exposure for it. I can suggest you make it available on popular distribution channels.
Will My Coworking Podcast be Engaging for the Listeners?
This is a good question as nowadays people are overloaded by information. Why should they want to take in some more of it? Because you offer audio content, which is a fun break from the monotonous written one. Moreover, podcasts are emotional and interactive, the speaker can convey the message in a memorable way. No article, e-book or guide is that engaging, except for inspirational reading like opinions of coworking industry leaders, maybe...
Here is a killing fact for you:
Internal Midroll surveys of 300,000 listeners found that 63% of people bought something a host had peddled on his show.
Here we can conclude that podcasts are highly engaging and can positively affect buying decisions.
Searching to Pump Your Public Speaking Skills? Look no Further!
When you start to create podcasts you forget the awkward moments of your former public speeches. Podcasting helps you raise the level of confidence. Natural, easygoing speech in front of the audience is not a dream anymore, it's a reality. Thanks to these performances you will be able to present and promote your coworking business much more efficiently.
Now, are you ready to be inspired by others' coworking podcasts?
Best Niche Podcasts for Easy Friday Listen
The Coworking Weekly Show
The podcast is hosted by Alex Hillman, a co-founder of Indy Hall, a community-focused space in Philadelphia.
While The Coworking Weekly Show isn't releasing new weekly episodes right now, the archive is packed with discussions and lessons focused on the human-side of coworking.
The discussed topics include:
- community building;
- effective communication;
- team building;
- what music to play in a coworking space;
- succeeding with sponsors;
- crisis management, and much much more.
It also includes conversations with industry experts like Steve King from Emergent Research, as well as experts from adjacent industries like Sex Educator Dr. Timaree Schmidt. The show has over 100,000 downloads to date!
The podcast is hosted by Bucky Beeman. Robert "Bucky" Beeman is a partner in Realty Growth, Inc, working alongside Nicholas Pompeian. His passion is real estate technology. He enjoys following the latest real estate tech news, as well as producing social media content on Snapchat and Twitter.
In this podcast, they like to feature independent business owners mainly. Anything from the van building business, fine arts, beauty industry and to other representatives of small local businesses.
China Hall podcast guests from Minnesota and beyond discuss:
- the state of internet marketing;
- social media in business;
- stories of success, and failures in business.
This Minnesota Coworking space podcast features conversations with people that have all types of backgrounds, experiences, and stories to share.
The podcast is hosted by Jamie Russo. Jamie’s experience in the coworking industry includes recruiting investors, opening and operating two coworking spaces, and all-out selling a coworking business. She is the Executive Director of the Global Workspace Association (GWA). She speaks regularly at industry conferences such as the GWA/NAIOP Office Evolution Conference, Global Coworking Unconference Conference (GCUC), and Worktech.
Jamie Russo, the host and the founder of Everything Coworking introduces herself and her vision for the podcast. After entering the coworking space, Jamie discovered her true passion. Now she gets a chance to share her passion for everything coworking with you.
The discussed topics include:
- opening a coworking space;
- expanding a coworking space;
- designing a coworking space;
- developing a business plan for a coworking space;
- developing marketing for a coworking space;
- calculating P&L statements;
- creating a pro-forma for a coworking space;
- coworking tech & free coworking tools.
Whether you are new to coworking, a seasoned coworker, or a wanna-be coworker, you will enjoy the direct insight Jamie provides. This podcast will be the home for interviews with the movers and shakers in the coworking space, as well as highlighting emerging trends in the industry.
Coworking Out Loud Podcast
The podcast is hosted by Cat Johnson, a writer, content strategist and storyteller based in Santa Cruz, California. She launched the Coworking Content Alliance, teaches monthly Coworking Content Trainings, runs the Coworking Content Lab, and wrote an ebook to teach coworking space operators about content marketing.
The Coworking Out Loud Podcast is an exploration into storytelling, community and the art of being human.
Topics discussed include but are not limited to:
- coworking from every possible angle,
- tips, tricks, and life hacks you can benefit from.
The podcast features interviews with people living lives of purpose in and around the coworking movement. Podcast guests include Shazia Mustafa from Third Door in London, Tony Bacigalupo from New Work Cities, Susan Dorsch from Office Nomads, Garrett Tichy from Hygge in Charlotte, Kaya Lindsay from One Chick Travels and more.
Coworking with Iris
The podcast is hosted by Iris Kavanagh. Iris currently consults, co-leads the Global Alliance of Women Who Cowork and showcases industry and movement leaders through her media series, Coworking with Iris. She lives in Santa Cruz, California with her son and various fur and feathered babies.
Coworking With Iris was created to help drive the coworking movement as a whole towards sustainable success through sharing the stories and insights of workspace creators, community catalysts, and coworking thought leaders.
- coworking space management;
- tech training;
- DIY everything in your coworking space;
- building a coworking space;
- community member interaction & collaboration;
- coworking space design;
- expanding coworking business.
The podcast is aimed at recognition of the power of real, in-person community and changing the world through the coworking model.
The podcast is hosted by Claire Carpenter, a global pioneer of coworking. She founded The Melting Pot in 2005 and opened the first coworking space in Scotland in 2007. Claire works internationally, advising on quality coworking, leadership, social enterprise development, and incubating social change.
Topics covered in this podcast are related to building coworking business all over the world. In particular, in Norway, Australia, Poland, and India. You will get tips both for big cities and small towns.
Coworking Accelerator catches up with coworking business leaders from around the world. Their Coworking Conversations cover everything it takes to start, run and grow a coworking business focusing on the most important element: community.
Over to You
As you see, many coworking businesses have already started augmenting podcasts into their marketing strategies. Do you think it's time for you to start implementing the technology for the growth of your company? We hope that the above top five of coworking podcasts will stimulate your activity and spark creativity.
What podcasts do you listen to? Your additions to our list of best coworking podcasts are welcome in the comments section.