How to Develop and Enhance the Community at the Coworking Space

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Coworking space can and must be a great platform for creating an atmosphere where people have wonderful leisure time as well as spend working hours effectively. I believe every coworking space owner will agree that the main objective for a manager is nurturing community and developing the feeling of partnership and belonging to this community among users.

It's a known fact that people come to your space not because you have a chair and a desk for them. They want to join their tribe of like-minded people in order not to be alone, to learn and discuss new things, to chat during the coffee-breaks, in a word to live a happier life.

We at andcards are the evangelists of building active coworking communities as this is the only way for coworking business to thrive, grow, and increase revenue. Coworkings that are focused on best members UX make the smartest bet. Experience is what people are ready to pay for and come back for.

55% of consumers would pay more for better customer experience.

89% of people would stop doing business with a company because of a poor experience.

In this article, I am going to reveal a bunch of advice on how to develop a strong community at a coworking space. By the way, is your coworking space management software helpful in terms of primary-community building needs? I guess after this blog post you will require more from your app :-)

The Components of Community

The Global Coworking Survey and the Coworking Forecast prove the above statements. Infrastructure and the growing number of coworking spaces with various attractive innovations in them are not the only reason why freelancers choose these places.

People who attend coworking spaces for work, events or negotiations with clients and partners value the feeling of being a part of the larger group, being a member of a creative community. Among other factors experts like Ravi Kaneriya, Head of Asia, Social Engagement Team, World Economic Forum Geneva points out the necessity to create new social bonds and stimulate creativity within groups.

Strong communities stay the main source of support for both professional and personal development as well as nurturing collaboration and new projects. According to the World Economic Forum blog, strong communities are based on a number of components:

Some Community-Oriented Features of Coworking Space Management System (andcards Example)

Your coworking space can become a strong business by integrating into an existing entrepreneurial community established in your neighborhood.

I recommend you to start introducing community practices to your coworking space by enabling flexibility of communications. Some coworking spaces try to grow & communicate with their community online via Facebook groups, pages or even separate hashtags on Instagram.

They also use a variety of chats. Are you satisfied with the solutions social media provides? Not really because different people prefer different messengers and apps for regular communication. Besides, there is a challenge of discovering the exact people who use the services of a particular coworking space.

What's more, all those popular socials and chats don't facilitate your branding. You can't, say, replace their logo with your own, which harms your corporate image.

andcards can help you start a unified communication platform for both coworking space managers and residents. With cool Stream integration you can introduce communication and announcements which can be seen inside an app of your coworking space.

Stream enables members to:

If you opt for a white-label andcards option, this newsfeed and communication tool will have your logo and function inside the app. Stream can be used by the new coworking space members to introduce themselves so that new faces are immediately welcomed by all residents. You can inform members about interesting events, changes, and other essentials via your own branded messenger.

To activate Stream you only need to register on GetStream.io. Our friendly technical support managers will take care of all the rest.

andcards Community is another feature that can be used by community managers to keep all members' details in one place. You can view all individuals and team accounts in a clean table. This feature allows tracking membership plans, payments, and booking history of each customer and sending them quick messages.

Both tools can be used to nurture the community via constant communication and organizing events or making announcements as well as preparing the ground for moving online interactions to offline meetings and shared events. And as I’ve mentioned above, shared culture is vitally important for a strong community. Let’s find out how this can be implemented and why your coworking space manager should become a community concierge.

Coworking Manager or a Community Concierge

After introducing online tools for communication you should consider training your coworking space manager as coworking concierge. In a well-managed space like yours, such people are usually the first touch-point for the newcomers. A concierge should willingly give a prospective customer a tour of the whole place as well as introduce new residents to their peers.

A community manager must be a problem solver. For some entrepreneurs, the onboarding process can be an overwhelming event. So, a coworking space manager must be ready to answer all kinds of questions the users might have, even if these questions seem awkward or funny. A manager must quickly resolve any issue, from troubles with the air-conditioner to minor misunderstandings between newbies and mature residents. A community concierge is a person who deals with all kinds of such situations.

How To Use Content as a Part of Community Management for a Coworking Space

Your corporate coworking space blog or a monthly newsletter can also become a good start to nurture communication inside a coworking space. You can send direct invites to certain coworking space members taking into consideration their opinions and interests.

Be creative while writing such newsletters and blog posts for your coworking space residents. Remember that the main objective behind newsletters and blog articles is breaking the ice between newly coming members and loyal tenants by showing vast opportunities for networking and topics for discussions.

Include in your publication plan topics highlighting certain matters of

Use an email newsletter to announce events in your coworking space. You can even send it directly via Stream in andcards app.

Now let’s see why networking events carried out in your coworking space can be a useful tool to develop the local community.

Why Should You Host Networking Events In Your Coworking Space

Your 24/7 coworking hub is a place for exchanging creativity, ideas and spreading the culture of cooperation and inventing new things as well as introducing new practices that can be used by freelancers and entrepreneurs.

Networking events at your space give an opportunity to field professionals to learn and grow, to boost profit and establish new connections within the community.

Encourage your members to become speakers or co-hosts of such events as participation in common initiatives works great for developing a stronger community.

What Kind of Coworking Events Can You Organize for Coworking Space Members?

How Can You Keep the Original Spirit and Stimulate People Giving Back To the Community

The main challenge for a coworking space owner or manager is keeping up the original spirit of collaboration and community openness while the coworking space grows and scales up. Besides it’s necessary to develop a culture of participation and ability to give back to the community on a daily basis. What can you do to achieve that? There is a number of ways:

Wind up

Do you agree that coworking community spirit is something new members come for and existing members stay loyal to? What events are loved by your members the most? How does your coworking management app cater to your community-building needs?

Please share your tips, tricks, and advice in the comments. Liked some of my insights? Share this article with your friends.


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