Coworking Software: 7 Reasons Why You Need a Member-friendly Management System at Your Workplace
Are you interested in the use of coworking software but not sure if a workplace management app is a worthwhile investment? If you have been in the coworking space rental business for quite some time, then you are probably aware of its many challenges. Managing a coworking space involves much work, which includes:
- planning and optimizing coworking spaces,
- enhancing your coworking brand,
- attracting audiences,
- building a collaborative community,
- processing payments,
- managing amenities and the like.
Some of the routine duties mentioned above detract coworking space managers from the main focus of their business — building a vibrant coworking community and inspire brand loyalty. As the demand for coworking spaces grows, managers will find it increasingly difficult to find time for everything. This is where the use of coworking software comes in.
In this post, I will walk you through the benefits of using coworking space management software and show how it can help you streamline operations at your workplace. Only then can you determine if a system such as andcards is a good investment that is worth spending any amount of time and money implementing.
#1. Coworking Software Helps to Automate Meeting Room Bookings
Perhaps one of the most significant benefits of using coworking space management software is that it relieves community managers from the arduous task of handling reservations and checking schedules to prevent overbookings. This frees up more of their time to handle walk-in clients and planning promotional events for the coworking community.
Of course, the use of coworking software does not only benefit managers, the advantages extend to coworking space residents as well. For one thing, such software makes booking meeting rooms a quick and seamless experience. For instance, andcards coworking software comes with a mobile app that clients can log into and create reservations at their convenience.
In other words, your members don't have to come to the space or contact a manager somehow, all they need to do is open your white-label coworking app on their smartphone and book a room from any place on Earth. They can even pay for the reservation straight away with credits or card.
#2. Coworking Software Helps to Automate Membership Plans
With coworking software, community managers can say goodbye to spreadsheets and other manual data entry solutions that are traditionally used to manage membership plans. Everything can be automated from tracking the use of meeting rooms and office spaces to allocating free hours to repeat customers.
Coworking space management software can also help managers understand how members use various spaces in the coworking facility. This provides better insight on how to reduce bottlenecks in operations, identify underutilized features and replace them with something that the coworking community wants or needs.
#3. Coworking Software Helps to Employ Clear and Consistent Branding
The use of a coworking management app enables businesses to adopt a consistent branding strategy in all points of interaction with customers - logo, website, mobile apps, meeting room display, and the like. This makes it easier for coworking spaces to reinforce their brand and prevent confusion among customers. Imagine how upsetting it would be for customers if your website featured a different theme or logo on your meeting room booking calendar. Still, it’s a common mistake among businesses and can cost you dearly.
In one survey conducted by Lucidpress (a desktop publishing software company), they found that consistent branding helps increase revenue by around 23 percent. Businesses that employ consistent branding are three to four times more likely to be remembered compared to those with erratic brand presentations. This is hardly surprising considering that presenting the same logo to customers whether by mobile app or business cards, makes companies seem more reputable than competitors.
Coworking software such as andcards provides coworking businesses with access to branded mobile apps (iOS/Android). Such features go a long way towards ensuring consistent branding and literally put coworking space in the pockets of your customers.
#4. Coworking Software Allows Managing IoT (Internet of Things) Devices to Boost Workspace Efficiency
A great coworking space management software works with IoT devices like sensors, lights, displays, and smart locks that can be used to make life easier for coworking space managers and members alike.
For one thing, managers of coworking spaces can view all pertinent information about the facility such as temperature, equipment use and the number of office occupants from one dashboard, which is always handy. This allows managers to keep a pulse on equipment and shared amenities in the coworking space.
Residents can likewise benefit from the myriad of conveniences that IoT devices have to offer. For example, coworking businesses can start putting up smart displays on the door of meeting rooms that feature updated booking schedules. This allows members to quickly determine the availability of meeting rooms and arrange reservations as necessary.
#5. Coworking Software Facilitates Better Communication with Members Community
In a traditional setting, managers of coworking spaces use email or group chats to share information with the community. Unfortunately, such announcements are easy for members to miss. Emails can wind up in spam folders and messages can get buried in chat feeds, preventing members from ever seeing them.
Coworking software like andcards offers features that can prove invaluable in managing a coworking community. Such features include pinning messages, attaching photos and editing or deleting messages at any time (unlike email which can’t be unsent).
When managers are sending important information about the latest promotions and events, you would want to make sure that people see them. andcards and most other coworking management software help you accomplish the latter by equipping community managers with essential tools that they can use to engage with members without overwhelming them with chat messages. This includes push-notifications via mobile apps and newsfeeds that members can check at their convenience.
Of course, gaining access to more efficient ways of reaching out to members of the coworking community has its’ responsibilities. For one thing, coworking space managers would want to be careful not to overwhelm their members with messages.
People deal with all sorts of notifications daily, may it be emails concerning work or their activity on social networks. Hence it is always a good idea to send short and pertinent messages sparingly which can speak volumes about how much you value people’s time.
#6. Coworking Software Helps to Keep Members Happy by Offering Benefits and Perks
Workplace management software can also be used to implement perks such as discounts and promo codes for new or old-time members. In a traditional setting, coworking space managers track these benefits manually with a spreadsheet which can get overlooked or lost over time. As you might imagine, few things are as frustrating to clients as being denied perks that they were initially entitled to. The use of coworking software can help mitigate such problems and at the same time, spare managers the trouble of tracking membership benefits and perks.
In addition, workplace management software can also help coworking businesses jump into the recent trend of offering additional services to members for more revenue. Such services include business support, legal services, accounting and the like. This can help coworking businesses become more profitable over the long-term.
Benefits offer added value to users of coworking spaces, and as the industry becomes increasingly more competitive, coworking businesses will have to provide more of them. After all, when people have to choose between two similarly priced coworking spaces, they will start factoring in the benefits and choose the coworking business that offers more value for their money.
#7. Coworking Software Helps to Streamline Payments
Another significant benefit of using a working space management software like andcards is that it helps simplify invoicing. Community managers no longer have to deal with the arduous task of chasing invoices which can be frustrating for both management and members alike.
Members can log on to their mobile app, arrange their booking and submit payment all in real-time. As you might imagine, this helps streamline operations in coworking spaces as well as reduces wait times and redundant conversations with regards to invoicing clients.
Most coworking software support in-app payments via credit or debit cards and automatic email confirmation receipts once you’ve finished booking a meeting room. The best way to enable such payments is partnering with Stripe. Such a system grants residents added convenience and helps prevent the myriad of problems associated with manual invoices such as difficulty in monitoring and increased risk of discrepancies. Both can cause businesses many headaches come tax season.
So there you have it — a few perfectly good reasons to start using a coworking software. However, you don't need any workspace management app, you need the one that boosts members experience and reinforces your brand.
Only happy members stay loyal and tell their friends about you, which leads to audience and revenue growth. The takeaway is — choose a white-label member-happiness oriented coworking software.
As you may have already realized, the latter grants coworking businesses the opportunity to divert their attention away from menial tasks and focus on growing their enterprise. If you’re having trouble scaling your coworking space and standing out from competitors, then management is likely spending too much time on matters that do not add much to your bottom line. With the right software in place, managers can confidently tackle the distinct needs of residents while optimizing resources and reduce operating expenses.
The benefits mentioned above are but a few of the perks that you can expect from a coworking space management software. If you’re looking to learn more, then we urge you to sign up for a trial and check out andcards coworking software. We cover all the essential features that coworking space managers need to maximize profit and build a loyal following of coworking space residents.